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Yulchon Wins Comparative Advertising Suit

Issued: February 01 2010
Yulchon’s litigation team successfully defended storage-container maker Lock & Lock against a comparative advertising suit brought by its competitor, Glass Lock Samkwang Glass, the manufacturer of Glass Lock products, filed suit when Lock & Lock ran an advertising campaign highlighting the risk of explosion and shattering of Glass Lock products. The Seoul Central District Court ruled in favour of Lock & Lock, reasoning that “Lock & Lock’s campaign presents useful information to consumers for choosing between products.”

Lock & Lock was represented by Yulchon partner Hae Sik Park and associates Gwang Soon Kim, Kang Man Lee, Moon Hee Kim, and Hee Sung Jo.


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