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New Generic Top Level Domains: An Opportunity Or a Threat to Brand Owners Operating in China?

Issued: October 01 2012
In 2013, ICANN will consider more than 1,900 applications for new Generic Top Level Domains including .shop, .hotel .公司 and .新闻. Jannik Skou takes a look at the evolving domain name space to help brand owners decide not only whether to register new domain names, but also how to protect their brands in the launch of hundreds of new gTLDs.