IP Expert

Overview

Bing Li joined in Unitalen in 2010, became a partner in 2017 and has been heading one of the international trademark departments since 2019. Li focuses on various trademark applications, review of refusal, opposition, invalidation, litigations, etc., and has plentiful experience in non-litigation work and protection regarding copyright, domain names and customs. With years of practice, Li has handled many cases of infringement investigation, AIC complaints, online trademark and copyright infringement complaints, copyright recordal, customs recordal, domain name registration and enforcement concerning copyright, customs and domain names.

His team mainly represents clients from South Korea, the UK, France, Spain, Latin American countries, Southeast Asian countries and countries in Middle East, ranging from individuals and start-ups to multinational corporations in a variety of industries, including cosmetics, electronics, fashion and clothing, sports, heavy industry, shopping centres and retail services, food and drink, luxury goods, high-technology and internet companies.

Clients trust him with important and complicated cases. He has helped clients to successfully acquire well-known trademark protection before the China National Intellectual Property Administration and various courts. He is adept at providing comprehensive trademark protection strategy and consultancy and handling complex cases. In addition, by virtue of Unitalen’s rich resources of domestic clients, he is also active in bridging Chinese and foreign companies in right licensing and transactions.