IP Expert

Overview

Joanna Zhu is in charge of legal department at Ge Cheng & Co., where she is a patent attorney and patent litigator. As a patent attorney, she has practiced patent preparation and prosecution at the firm since 2004. At present, she has extensive experience representing the firm’s clients in complex patent cases during patent examination. As a litigator, she focuses on providing her advice and strategies in all aspects including invalidation, FTO, civil litigation, assignment, licensing, administrative lawsuits, administrative proceedings, infringement analysis and unfair competition lawsuits, combined with her legal expertise and industry knowledge to protect clients’ IP rights. She has successfully defended the vital interests of clients in dozens of invalidation and litigation cases in China.

Zhu is listed as an expert in the expert database of the Beijing Intellectual Property Office, a leading talent in intellectual property services in Beijing, and a mentor for intellectual property services in innovation and entrepreneurship in Beijing. She has successfully taken part in and completed many research projects commissioned by the China National Intellectual Property Administration, the Beijing Intellectual Property Office and other associations. She participated in the “Research on the Demand for Accelerating the Application Process at the European Patent Office” project commissioned by the China National Intellectual Property Administration and hosted by the All-China Patent Agents Association and participated in the work of writing “The Belt and Road patent work guidelines (Central and Eastern Europe volume)” launched by the Beijing Agent Association.