Asia IP
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FIFA, brands and its human rights framework
How human rights framework affect brand sponsorship deals — Excel V. Dyquiangco
IP protection across countries joint hosting a major sports competition
How can host countries align their efforts to protect these IP across borders? — Espie Angelica A. d...
Consumers nowadays play a more active role in developing brand experiences
Sustainability has become a crucial aspect of the licensing business. Ivy Choi discusses the signi...
The World Cup: FIFA does battle against IP infringers
With the World Cup’s knockout round set to begin, Espie Angelica A. de Leon looks at another mighty...
2022 FIFA World Cup a showcase of sports innovations
More innovations, adapted technologies from other sports, designs to thrill football fans in coming...