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Asia IP

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Trademark advertising in India through Google Ads – Current scenario

India has been pro-actively dealing with trademark registrations, infringements and safeguarding pro...

India puts teeth into surrogate advertising laws

The laws on surrogate advertisements have mostly been silhouetted against the commercials featuring...

ASCI guidelines for advertising and promotion of virtual digital assets and services

A lack of structural framework for regulation of virtual digital assets, such as NFTs and cryptocurr...

Comparative advertising: Drawing the fine line between puffery and disparagement

Comparative advertisement refers to a marketing and promotional strategy whereby an entity’s product...

Jeffrey Greene returns to Foley’s trademark, advertising practice in New York

Greene joins from Cooley, where he chaired the firm’s trademark and advertising practice.

Surrogate advertising: ASCI issues fresh guidelines for brand extension advertisements

Though not statutory in nature, ASCI has been recognized by law to the extent that the Advertising C...

How IP impacts influencer advertising

Social media influencers in New Zealand are facing new guidelines which will require them to clearly...