Asia IP
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When trademarks are used as a war strategy
Modern-age warfare is not limited to conventional forms of attack. Nations have recognized that trad...
Tips for brand owners to navigate India’s IP landscape
To attract investment from companies and IP holders to manufacture and distribute their products in...
Lessons for advertisers from Audi’s ad plagiarism scandal in China
A marketing attempt by Audi to impress the Chinese consumers with an advertisement embracing Chinese...
A look at trademark dilution – and how it impacts brands
The more successful the trademark is, the more likely it may become generic, which causes the tradem...
IP filing in multiple jurisdictions: How to navigate contrasting laws
Differences in legislation concerning intellectual property rights, how they are recognized and how...
Thailand IP Experts 2022
Thailand has made significant progress in strengthening the protection of intellectual property in t...
Affixing a brand to a venue: How complicated can it get?
Affixing a brand name to a theatre, coliseum or stadium is becoming more common, and is already very...
Indonesia IP Experts 2022
Nearly 90 percent of businesses in Indonesia’s creative economy lack intellectual property protectio...