Sector
Media
Social Media: An Advertiser’s Dream Or A Minefield Of Threats and Liability?
27 August 2012As the use of social media grows at breakneck pace, brand owners must do more than simply manage existing threats arising from the misuse of their brand on the internet. They often find themselves needing to dive in and exploit the phenomen...
Securitizing Intellectual Property Rights
31 August 2010In times of financial difficulty, more and more IP owners are turning to securitizing their IP rights in order to benefit from the cheap financing available in today’s marketplace. But, as Talal Bijjani warns, securitizing IP rights is highly c...
Right Here, Right Now: New Zealand’s Major Events Management Act in Force
01 September 2010With the 2011 Rugby World Cup looming, New Zealand’s Major Events Management Act is being put to the test, protecting words and emblems related to the event. Ian Finch and Ben Cain explore what companies can, and cannot, do when it comes to the...