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Digital celebrities: The reality of IP in a virtual world
From loss of revenue to IP misuse, virtual celebrities give rise to significant intellectual propert...
Without image rights, social media influencers have other options in Singapore
IP attorney discusses these alternatives to image rights.
Legal issues around KOL marketing in Hong Kong and mainland China
Key opinion leaders – known as influencers in much of the world – are increasingly being used in mar...
How IP impacts influencer advertising
Social media influencers in New Zealand are facing new guidelines which will require them to clearly...