Peter O’Sullivan has joined Pearce IP as executive, deputy CEO and head of people and culture.

An experienced C-suite executive with more than 30 years of experience across human resource, business and law, O’Sullivan will oversee finance, operations, marketing and human resources across Australia and New Zealand while working with the firm’s leadership team to support its continued growth and strategic objectives. He holds an MBA, BA and LLB (Hons), is a graduate member of the Australian Institute of Company Directors (AICD) and has completed the Harvard Business School Global Executive Leadership Program.

Before joining Pearce IP, O’Sullivan spent 14 years at BDO, where he served as chief people officer and helped the firm’s people, culture and organizational strategy during a period of sustained growth. He was admitted to the BDO partnership in 2024.

Earlier in his career, he practiced as a commercial litigator at Ashurst, formerly Blake Dawson Waldron, before moving into other human resources roles at Queensland Department of Emergency Services, SPARQ Solutions and Bankwest and non-executive director roles at the Queensland Doctors’ Health Programme and Metro Arts.

“Peter is a seasoned leader with qualifications and more than 30 years’ experience in HR, law and business, and I am delighted that he has joined Pearce IP,” said Naomi Pearce, founder and CEO of Pearce IP. “As we approach delivery against our 2027 Vision, I am excited to work with Peter as we continue to set the standard for excellence in the provision of legal and IP services.”

O’Sullivan said he was looking forward to joining Pearce IP at an important stage of its growth, adding that he aims to strengthen the firm’s leadership, culture and operational capability as it continues delivering on its long-term vision. 

The appointment comes as Pearce IP advances its 2027 strategic plan and begins developing its vision for 2037.