Section
In Depth
Voice ownership: When your voice becomes a digital doppelgänger
27 August 2024As AI continues its march forward, actors are increasingly finding themselves on the outside of the voice over business. Cathy Li examines who owns an actor’s voice when AI and voice cloning tools can sound like just about anyone.
The IP, branding and pricing overlap
16 August 2024Effective pricing strategies shape consumer perceptions and brand positioning, but how do you know what pricing strategy to use for your branding? Espie Angelica A. de Leon explains.
Green claims: Trademarks, certification and avoiding deception
16 August 2024Public demand for sustainability has resulted in greenwashing, the practice of making unverified environmental claims. But how do you distinguish between greenwashing and genuine sustainable efforts? Lawyers tell Excel V. Dyquiangco the best practice...
Couples in (and out of) love: Intellectual property issues in a relationship
01 August 2024Are IPs created during a relationship considered shared property, or are they retained solely by the creator?
Proactive protection and legal risk management for AI ad campaigns
01 August 2024As AI transforms the advertising industry, IP concerns linking AI and campaigns call for proactive strategies. Experts share best practices for ad campaigns to avoid or minimize risk with Excel V. Dyquiangco.
Your game plan: Is patent monitoring in it?
24 July 2024Responsibility does not stop after securing that sought-after patent for an invention. Patent owners who do not conduct patent monitoring may be missing out on its benefits.
From pandemic to progress: Rowel Barba’s legacy at IPOPHL
01 July 2024Rowel Barba sits down to talk about Covid-19, counterfeiting, and his vision for his office’s next leader.
The latest rage called RAG
01 July 2024Retrieval-augmented generation is all the rage in the tech world.
Maintaining rights over time – how the Philippines does it
01 July 2024Declarations of actual use act as a gatekeeper to make sure that marks aren’t just kept on hand, but used in the market.
Misappropriated Trademark Applications in Japan
31 May 2024Trademark owners face potential risks in Japan when it comes to brokers who register marks unscrupulously. Aki Ryuka and Yichen Liu share some of the best preventative measures to combat misappropriated trademark applications.
What should we know about the names of drugs?
31 May 2024When it comes to naming drugs, there’s more to consider than simply coming up with a snappy trade name. Ling Zhao and Qin Li explain how to navigate the three types of commercial identification of pharmaceuticals: the generic name, the trade name and...
Combatting piracy in Southeast Asia: Insights from the Premier League
31 May 2024The Premier League is one of the most-watched football leagues in the world. How does it combat the growing threat of piracy in Asia?
2024 Paris Olympics: Touting the novelty of an opening ceremony by the river
31 May 2024Can a boat parade of athletes on the Seine be protected by copyright law?
Why your kids need to know their IP rights
31 May 2024Children are more likely to take pride in their creative works if they understand the worth of their creative output.
The EU’s Artificial Intelligence Act: What does it mean for Asia and the rest of the world?
31 May 2024What does the EU’s groundbreaking AI Act mean for the rest of the world, including Asia?