IP Expert

Overview

Caroline He focuses her practice on trademark and copyright law, with over 15 years of experience in the intellectual property field. She has long provided professional services to globally renowned companies, universities, individuals and organizations from Europe, the United States and other overseas countries and regions, assisting them in registering, licensing, assigning, maintaining and monitoring trademark and copyright rights in China. She also actively attacks malicious registrations that misappropriate clients’ intellectual property, effectively safeguarding their legitimate rights and interests.

Throughout her extensive practice, she has accumulated rich experience in domestic trademark protection and dispute resolution. She is well-versed in various administrative proceedings – including trademark opposition, invalidation, cancellation for non-use for three consecutive years and review of refusal – as well as subsequent judicial remedies. She is able to provide comprehensive intellectual property layout and strategic advice tailored to clients’ business needs and brand strategies. In addition, she is good at handling complex and challenging cases, developing targeted solutions based on clients’ specific circumstances to help them effectively address intellectual property risks and enhance brand protection.

Furthermore, she places great emphasis on communication and collaboration with clients, accurately understanding their needs and providing professional, efficient and practical legal support for their intellectual property protection in the Chinese market. She continuously monitors changes in legislation, judicial practice and examination standards, and is adept at translating new rules into actionable client advice – including adjustments to rights layout, optimization of filing strategies, risk warnings, and dispute response plans – helping clients stay proactive amid evolving regulations.