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 Takenori Hiroe

Takenori Hiroe

Managing Partner

Hiroe & Associates


4-3, Usa 3-chome
Gifu City 500-8368



E-mail Address:

Takenori Hiroe

Areas of Expertise

Patents, Trademarks, Copyright, IP Litigation, Pharma & Biotech


Takenori Hiroe is the founding partner of Hiroe & Associates (H&A). After graduating from Gifu University in 1971 he worked for the R&D department of Japan Vilene Co. in Tokyo. He obtained his patent attorney’s license in 1978 and founded H&A in 1979. In February 2004, Takenori was registered as an Intellectual Property Law Infringement Lawyer. In 2011 he received the Medal of Merit from the Emperor of Japan for his longstanding services as a patent attorney. To this date, he has been involved in numerous patent and trademark applications and proceedings, contributing to the protection of IP.

In 1998 he delivered a lecture regarding the Japanese Intellectual Property System at the AIPLA conference in Florida. In June 2001, he received the JPO Commissioner’s Award for outstanding practice of IP rights. From April 2006- April 2007 he was a member of the Conference on Brinks Countermeasures Against Materials that Infringe the Unfair Competition Prevention Law at the Ministry of Economy, Trade and Industry. In June 2011 he was recommended by the Commissioner of the Japan Patent Office to receive a Medal of Merit, and was awarded a Yellow Ribbon Medal by the Emperor of Japan.

He is a former member of JPAA’s International Activity Committee, Trademark Committee, Copyright Committee, Unfair Competition Prevention Law Committee and IP Enforcement Facilitation Committee. He lectures at seminars sponsored by the Japan Intellectual Property Association, Japan Institute of Invention and Innovation, JPO, etc. He was also a part-time professor at Gifu University (2005-2017), and still regularly teaches extracurricular IP seminars there.

His typical work includes IP rights disputes (including infringement cases) and consultancy on licensing and agreements. He has the insightfulness and ability to instantly understand the content of a case, grasp the points of dispute and come up with the best solution. He is a member of AIPPI, INTA, FICPI, JPAA, APAA and JIPA.