IP Expert

Overview

As the head of Lee Hishammuddin Allen & Gledhill’s (LHAG) intellectual property practice, Chng Keng Lung specializes in the full spectrum of intellectual property laws – both contentious and non-contentious. For contentious matters, Lung represents clients in various intellectual property disputes concerning patents, trademarks, copyright and breach of confidence. As a litigator, Lung also has experience in corporate, commercial and securities disputes as well as international arbitration. For non-contentious matters, Lung advises clients on intellectual property registration, portfolio and asset management, anti-counterfeiting programmes, brand protection and naming rights, digital contents, licensing and sponsorship of sports ventures, events broadcasting, market entry strategies, and regulatory requirements for the gaming industry.

Colleagues and clients alike attest to his in-depth knowledge of intellectual property and his “forward-thinking”, “strategic prowess”, “strong technical expertise”, “personable, proactive and dedicated”, and “incredible communication with complete transparency”. 

Lung is a qualified trademark and industrial design agent, and also a member of the Asian Patent Attorneys Association and Malaysian Intellectual Property Association.

Beyond his practice, Lung is a regular contributor to the Malaysian Civil Procedure (2015, 2018 and 2021 Editions). He is the co-author of the Law and Practice of Corporate Insolvency in Malaysia (2019), and he also contributes to Lexis Advance Practical Guidance on Intellectual Property topics.

Lee Hishammuddin Allen & Gledhill intellectual property practice group has consistently garnered acclaim and recognition from leading legal directories such as Legal 500, Chambers Asia-Pacific, Benchmark Litigation & Asialaw Profiles. LHAG’s clientele includes Malaysian companies within the Fortune Global 500 and international industry leaders in the TMT sector, world-renowned luxury and consumer brands in fashion, hotels, and hospitality, consumer goods giants, sports and gaming enterprises, and healthcare providers.