Asia IP
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LESI 2026: SuperMac’s win over McDonald’s highlights limits of EU trademark protection
A landmark ruling shows even dominant brands must prove genuine trademark use.
The unregistered trademark
Unregistered marks offer rights, but proving them is rarely easy. — Espie Angelica A. de Leon
Traditional knowledge as IP
In light of the Whang-Od Academy case, the Philippines is taking active steps to protect traditional...
Cambodia steps up efforts to secure GI status for mud crab
New initiative aims to protect mud crab and support local producers.
Indonesia introduces new rules to speed up trademark process
New rules promise quicker approvals and clearer procedure.
South Korea rolls out one-month patent review for AI and biotech startups
Startups to benefit from rapid, prioritized IP examination.
New business? Think IP
The best time to start paying attention to IP matters is at the very beginning. — Espie Angelica A....
When sound is more confusing
In an environment where consumers rely on memory, pronunciation and word-of-mouth, aural similarity...