Asia IP
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Asia IP Trademark Rankings 2022
The results of the survey are in. Find out which firms stood out from the rest.
When trademarks are used as a war strategy
Modern-age warfare is not limited to conventional forms of attack. Nations have recognized that trad...
Lessons for advertisers from Audi’s ad plagiarism scandal in China
A marketing attempt by Audi to impress the Chinese consumers with an advertisement embracing Chinese...
A look at trademark dilution – and how it impacts brands
The more successful the trademark is, the more likely it may become generic, which causes the tradem...
IP filing in multiple jurisdictions: How to navigate contrasting laws
Differences in legislation concerning intellectual property rights, how they are recognized and how...
Affixing a brand to a venue: How complicated can it get?
Affixing a brand name to a theatre, coliseum or stadium is becoming more common, and is already very...
Startups & Funding: Where do IP and Licensing Fit In?
Startups need to pay attention to their intellectual property assets. But, they also have limited fu...
Artificial Creators: Can Works by AI Warrant IP Protection?
When discussing artificial intelligence, people often focus on how far AI can go. Ivy Choi asks: Are...