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IP licensing risk management and brand opportunities

The Covid-19 pandemic has had a tremendous impact on brand owners and how they do business. Here are...

Jordan outscores Chinese brand in “courtside action”

NBA icon Michael Jordan has outplayed his opponent in court, defeating Fujian-based Qiaodan Sports’s...

Live from New York, it’s INTA’s brands conference!

Brands in Society: Their Influence and Responsibility, debuted Monday, June 22, on an entirely virtu...

The Gloss of Glocalization

An exploration into how glocalization is taking the world by storm.

CSR during Covid-19: The sincerity and brand loyalty factors

Publicizing CSR and company branding: A balancing act.

INTA report highlights brands’ commitment to CSR

INTA looks to further CSR awareness and initiatives.