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Brand protection upgrades under China’s 2026 trademark law
Recent amendments to China’s trademark regime mark a fundamental shift. Brand owners, agencies and l...
Recent official rejections due to ‘deceptiveness’: Criteria and solution
CNIPA often applies stricter criteria during the substantive examination of trademark registrability...
Strategies to overcome rejections when marks in foreign language are considered both deceptive and lacking distinctiveness
In recent years, an increasing number of of trademark applications in China have been rejected due t...
Judicial Interpretation on Protection of Well-Known Marks
On April 23, the Supreme People’s Court of China issued a judicial interpretation on protectio...