Asia IP
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Licensing Magic
More companies are becoming aware of the value of IP assets and the opportunity for additional ...
Avoiding Mistakes
When an intellectual property licensing agreement works, it’s a thing of beauty, but when it g...
Replacing the 25 Percent Rule: A Guide to Finding and Analyzing Royalty Rates in Asia
Finding and analyzing fact-based evidence may provide the most defensible method for approximating&n...
Social Media: An Advertiser’s Dream Or A Minefield Of Threats and Liability?
As the use of social media grows at breakneck pace, brand owners must do more than simply manag...
Patent Linkage in Asian Countries Compared to the US
Patent linkage refers to the system or process by which a country links drug marketing approval to t...