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Asia IP

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Digital celebrities: The reality of IP in a virtual world

From loss of revenue to IP misuse, virtual celebrities give rise to significant intellectual propert...

Without image rights, social media influencers have other options in Singapore

IP attorney discusses these alternatives to image rights.

Legal issues around KOL marketing in Hong Kong and mainland China

Key opinion leaders – known as influencers in much of the world – are increasingly being used in mar...

How IP impacts influencer advertising

Social media influencers in New Zealand are facing new guidelines which will require them to clearly...