Asia IP

As AI transforms the advertising industry, IP concerns linking AI and campaigns call for proactive s...

Effective pricing strategies shape consumer perceptions and brand positioning, but how do you know w...

A rundown of what to expect

MoU signed in May paved the way for the joint Master’s degree programme.

Under the MOA, IPOPHL can offer technical support under the IAP and assist with enforcement-related...

Lawyers discuss its significance, role of MSMEs, educational institutions in patent filings increase

Teams from SIPS, Beijing East IP, East IP Law Firm and Zhong Lun join forces in four cities.

It has two main modules: one allows IP offices to manage files and the other streamlines application...