Sector
Trademarks
Legal issues around KOL marketing in Hong Kong and mainland China
31 May 2022Key opinion leaders – known as influencers in much of the world – are increasingly being used in marketing campaigns due to their high success rates. Loke-Khoon Tan, James Lau, Helen Pang and Harrods Wong discuss trends in KOL marketing, and the lega...
Court’s endeavours will make injunction orders effective in trademark disputes
11 July 2022A recent order passed by the High Court of Delhi could urge courts to come up with different directions or orders so as to give full effect to the injunction orders they have granted. Manisha Singh and Malyashree Sridharan explain how the decision in...
Vietnam’s Amended Intellectual Property Law ratified
07 July 2022On June 16, 2022, the National Assembly of Vietnam ratified the amended Intellectual Property Law which puts the country on equal footing with the US, UK and other countries as far as legal frameworks for IP protection and enforcement go.
When trademarks are used as a war strategy
06 July 2022Modern-age warfare is not limited to conventional forms of attack. Nations have recognized that traditional weaponry cannot be enough in weakening enemy nations. Thus, governments are developing strategies to create economic blockades against bellige...
Tips for brand owners to navigate India’s IP landscape
06 July 2022To attract investment from companies and IP holders to manufacture and distribute their products in India and to assure brand owners that their rights are safeguarded, the Indian government has taken several steps to streamline enforcement procedures...
Lessons for advertisers from Audi’s ad plagiarism scandal in China
05 July 2022A marketing attempt by Audi to impress the Chinese consumers with an advertisement embracing Chinese traditions backfired, when the ad was accused of plagiarism. Starring Hong Kong superstar Andy Lau, the ad consisted of a monologue about Xiaoman, th...
IP filing in multiple jurisdictions: How to navigate contrasting laws
05 July 2022Differences in legislation concerning intellectual property rights, how they are recognized and how they are enforced among jurisdictions create challenges for IP rights applicants. Lawyers share their best tips with Asia IP.
Affixing a brand to a venue: How complicated can it get?
04 July 2022Affixing a brand name to a theatre, coliseum or stadium is becoming more common, and is already very much prevalent in many parts of Asia. Lawyers in the region reveal the legal aspects of just what goes into securing such naming rights.