Philippines Strategies Guide 2026
30 September 2026
The Philippines' IP landscape requires strategic foresight and expert guidance. Asia IP's Philippines Strategies Guide 2026 offers authoritative advice from leading experts on the latest developments and practical strategies to protect your IP assets and optimize your approach in this dynamic market.
Patenting AI in the Philippines: Key considerations under the IPOPHL’s AI examination guidelines
Applicants seeking patent protection for AI-related inventions in the Philippines must ensure that the application clearly identifies the human inventor and sufficiently explains the technical contribution of the AI-related invention. Rowen D. Palma and Ninna Joyce P. Delantar explain.
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IP enforcement in the Philippines is most effective when pursued as an integrated commercial strategy rather than a sequence of discrete legal events. Susan D. Villanueva, Patricia A.O. Bunye, Divina Gracia E. Pedron, Rowanie A. Nakan and Carlo B. Valerio explain why the investigation phase, the criminal trial, the civil damages claim, and the post-judgment execution should not be considered separate matters to be handed off between specialists.
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Trademark prosecution strategy in the Philippines
The objective of trademark registration is not merely to obtain registration as quickly as possible, say Editha R. Hechanova and Joy Marie G. Tolentino. It is to develop a trademark portfolio in which the marks are registrable, protectable, commercially useful and capable of supporting the business as it grows. As such, they say, trademark prosecution should begin with the end in mind.
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Protecting copyright at internet speed: The Philippines’ push for stronger online enforcement
The Philippine debate over site blocking reflects a broader shift in intellectual property enforcement. The question is increasingly not whether the law recognizes copyright infringement but whether the enforcement system can respond at the same speed as the infringement itself. Neptali Lopez Bulilan and Criszus Niño Ibon explain.
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Protecting AI-enabled assets in the Philippines: A practical IP strategy
By using an increasing amount of generative AI to produce advertising copy, product designs and other content, businesses are opening themselves to a variety of legal challenges. Ma Patricia B. Paz-Jacoba and Ricardo Jesus E. Gutierrez explain why the practical objective for a business should not be to eliminate the use of generative AI but to ensure that valuable AI-enabled outputs can be commercialized with a defensible chain of rights.
