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Trademark prosecution strategy in the Philippines
The objective of trademark registration is not merely to obtain registration as quickly as possible....
How failure to maintain a trademark registration can defeat an opposition
It is well settled that the Philippine trademark system follows the first-to-file principle. What is...
Madrid Protocol designations and opposition proceedings
The Madrid System has given rise to procedural questions, such as the propriety of directly serving...
When sound is more confusing
In an environment where consumers rely on memory, pronunciation and word-of-mouth, aural similarity...
On the zone of natural expansion of trademark rights
Philippine courts have consistently held that natural or potential expansion of trademark rights is...
Disclaimers in Philippine trademark practice: Balancing distinctiveness and fair competition
A primer on how – and when – to use trademark disclaimers in the Phlippines.