Cliff Borg-Marks Has Joined Lovells&rsquo; Greater China IP Team

Cliff Borg-Marks Has Joined Lovells’ Greater China IP Team

17 December 2012

Cliff Borg-Marks has joined Lovells’ Greater China IP team as a consultant (of counsel), based in Beijing. Borg-Marks’ practice focuses on portfolio management, commercial and due diligence IP, government lobbying and general IP troubleshooting.

Borg-Marks is a Peking University graduate who worked as a diplomat in Beijing in the 1980s and subsequently led Baker & McKenzie’s China IP practice for several years. Considered a doyen of intellectual property law in China, he boasts an enviable list of firsts in the field. He was instrumental in handling China’s first copyright case for Sega Enterprises of Japan immediately after the introduction of the PRC Copyright Law. He also conducted the first trade dress case in Shanghai for Chupa Chups of Spain when the Unfair Competition Law came into force. He represented Microsoft and the Business Software Alliance in the first-ever computer software raids in China against retailers and hard-disk loaders and handled the first cyber-squatting case heard by CIETAC in Beijing for Pepsi.

Lovells has elected 21 new partners globally with effect from May 1, 2010, the day that the combined Hogan Lovells firm launches, including Geoffrey Lin, a member of the firm’s IPMT group in Shanghai. Lin graduated from New York University with a degree in neural science and earned his law degree from Cornell Law School. He qualified as a lawyer in California in 2000 and in New York in 2003, and as a patent attorney in 2004. Lin began his professional career as an associate at Fenwick & West in California, before moving to Proskauer Rose in New York in 2001. He joined Lovells’ Shanghai office in 2005 and was promoted to consultant in 2008.

Hogan Lovells will have more than 800 partners in offices across Asia, Europe, the Middle East and the US.

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