India Strategies Guide 2026
04 August 2026
Navigating the India' IP landscape requires strategic foresight and expert guidance. Asia IP's India Strategies Guide 2026 offers insight on deceptive UI/UX practices and the importance a logo carries in today’s digital landscape.
Misleading ads and dark patterns: Evolving jurisprudence in India
India has taken important steps forward in protecting consumers who use its digital economy, from regulating confirm shaming, basket sneaking, drip pricing and other deceptive UI/UX practices. Safir Anand and Ritu Bhargava detail several recent cases, and how they can ensure that the path to purchase is as transparent as it is frictionless.
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The ‘look’ is the ‘brand’: Delhi High Court extends trademark protection to visual identity
In January 2026, the High Court of Delhi ruled that a digital broadcaster’s logo infringed on a well-known broadcaster’s similar visual identity. Rahul Beruar, who argued the case, explains how the court was able to separate the visual device, colour scheme and layout from the choice of name by the upstart broadcaster.
