AI-powered IP firm Abrande has announced its expansion into Asia with the launch of Abrande (Asia) Limited, incorporated in Hong Kong, covering the greater China region.
In a statement to media, the company noted that the move marks a significant milestone in its ambition to build a truly global platform for brand protection, strengthening its ability to support clients across one of the world’s most commercially critical and complex intellectual property regions.
As part of the expansion, Abrande has appointed Valerie Suen, a former partner at ELLALAN, as managing director of Abrande (Asia) Limited. She has also held positions at Hogan Lovells and Clifford Chance; her practice focusses on China and Hong Kong, particularly in trademark and branding matters. She also advises on commercial IP matters and the IP aspects of cross-border transactions and litigation. Suen is currently president of the Hong Kong Institute of Trade Mark Practitioners.
The statement says that the firm’s on-the-ground presence in Hong Kong will enhance its ability to support clients with trademark filing, prosecution and portfolio management across China, Hong Kong, Macau and Taiwan; enforcement, oppositions and dispute resolution; cross-border IP strategy for companies expanding into or out of Asia; and providing local expertise combined with Abrande’s AI-powered infrastructure.
Abrande already supports a growing portfolio of international clients, including companies such as Tandem Health, The Humble Co., Kind Patches, Sendify and Danads, further reinforcing the firm’s position as a trusted partner for brands scaling across borders.
“The expansion enables Abrande to deliver faster, more proactive and more predictable brand protection services in a region where timing, nuance and local expertise are critical,” the statement said.
“Expanding into Asia is a natural next step for Abrande,” said Simon Foulaid, CEO. “Our clients are building global brands from day one, and greater China is too important to approach without local expertise on the ground. By combining Valerie’s experience with our AI-driven infrastructure, we can deliver faster and more reliable trademark outcomes in one of the world’s most complex IP markets.”
Suen added that she is excited to getting back to being “hands-on” with clients. “Joining Abrande feels like a natural next chapter. The team here combines technology and legal expertise in a way that gives clients confidence as they navigate IP challenges across Asia and beyond – and that is a platform I am proud to be part of building.”
