Section
In Depth
How intellectual property moves in signatures and poses
31 July 2023From Michael Jackson to Amitabh Bachchan to Ronaldo to Elvis, the potential commercial value of a celebrity’s signature poses and movements is substantial. Excel V. Dyquiangco explains why it is essential to register those poses in order to protect t...
A deep dive into trademark confusion
31 July 2023The likelihood of confusion remains the main reason for the refusal or invalidation of a trademark due to similarity. Excel V. Dyquiangco explains the different kinds of confusion, including the legal guidelines on how two similar trademarks can co-e...
China: Notarial protection of trademark rights
31 May 2023As China’s economy and technology have continued to develop, there has been an increasing demand for a trade and technology-related IPR protection system. Xinzhu Liang makes the argument that a notary public may be the best way to protect trademark r...
Consumers nowadays play a more active role in developing brand experiences
31 May 2023Sustainability has become a crucial aspect of the licensing business. Ivy Choi discusses the significance of collaboration, including understanding consumer preferences and creating engaging brand experiences through licensing deals.
Intellectual property on the high seas
31 May 2023There is a surge of innovation in the maritime industry, but safeguarding IP rights within the industry presents challenges due to geographical limitations and the delicate balance required between territorial patent rights and international trade. E...