The Gloss of Glocalization
30 April 2020
Image credits: McDonald's Blog
Multinational corporations often create local specialties which allow them to increase business while maintaining their brand identity. From McDonald’s Chatpata Naan to Whirlpool’s washing machine designed to keep saris from getting tangled, Espie Angelica A. de Leon explores how glocalization is taking the world by storm.
An exploration into how glocalization is taking the world by storm.
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